Gabriel Marketing Tools

As your realtor, Gabriel seeks to increase the value of your property and maximize selling potential. By tailoring marketing campaigns for each listing, Gabriel is able to increases asset desirability and emphasize value-added characteristics. In order to acquire the highest price possible for your property, it is important to properly market your assets. Utilizing tools such as professional photography, effective signage, digital & print marketing coupled with advised capital investments, property tours and access to broker and seller networks, Gabriel ensures that listings are exposed to the greatest audience of qualified buyers, resulting in the highest price possible for a seller.

 Professional Photography

Real Estate Photography

“ listings with 20+ professional photographs/media spends less time on the market and typical sells for $4,000 to $13,000”

It should go without saying that high-quality photography and videography are critical in successfully marketing a property. Real estate photography showcases the character, layout, charm and architecture of your property. It is a great way to show off recent renovations and property investments. Numbers matter, the more media a listing has the better it does on the market. It has been shown, listings with 20+ professional photographs/media spends less time on the market and typical sells for $4,000 to $13,000 more than listings with fewer visual media.

SIGNAGE

When buying and/or selling real estate, it is vital to attract as many potential clients as possible. This means the advertising and marketing efforts should be focused and deliberate. Not all signs are created equal, an effective sign clearly delivers the message without any confusion.  Focused, creative, and attractive real estate signs turn a first impression into a long lasting memorable message.

 Digital & Print Marketing

Online & In-Print Marketing

Studies have shown over 95% of home-buyers take to the internet for their initial search, with digital marketing you can reach a vast audience of potential buyers and save time and money by focusing your efforts. Digital marketing engages active audience, allowing you to get in front of them as often as possible. With the ability to share a link at the drop of a dime, online marketing can promote word of mouth traffic at faster rates than print.

However, with so much noise online It's often that we have to wonder if our online messages are ever received. With a flyer or a postcard, we can almost guarantee at least one highly targeted impression. We receive an enormous volume of messages coming through the web, having a physical flyer to hold, read and pin for safe keeping holds its own in value. Print marketing reaches far beyond the immediate marketing pitch and establishes a trusted relationship between a potential buyer and you. It fosters a more permanent connection that is longer lasting than a social media post.

As with all marketing channels, there are effective ways to use digital and print real estate marketing. Gabriel believes by combining both digital and print efforts with professional photography and proper signage you can stronghold your property marketing and increase your buying/selling potential.

Marketing Brochures

Marketing brochures are a great way to market and condense property information into one convenient place. When marketing a property, Gabriel and his team design detailed brochures for each individual listing. These brochures include professional photography, financial summary, rent roll, property highlights and details. Every buyer on average views 12-15 properties before making an offer, it is imperative to make yours stand out and be remembered.

 Property Tours

Organize & Host Property Tours

Property tours are important occasions to sell and market. During the buying/selling process there aren’t many opportunities to have face-to-face interactions with clients and prospects. This is what makes a property tour crucial, it is one of the few moments where you are eye to eye with prospects.

During a tour its important to listen to a prospect’s needs, receive feedback, and highlight the features/benefits of the property. After touring multiple properties, a prospect’s memory may fades and most find it difficult to differentiate the first property from the fifth. Gabriels ensures that each tour is successful and memorable for prospective buyers. It is important that he represents the property owner in a positive way. Having a realtor that is knowledgeable of the area, keeps in contact and follow up with leads, and effectively communicates/advocates for the needs of the buyer/seller is what makes the difference between a poor tour and a successful one.

 Capital Marketing Improvements

Fresh paint job, new front door, new flooring. Simple improvements can drastically increase your selling potential. The goal of capital improvements is to restore the natural charm of the property making it livable and move in ready for potential buyers. Most renovations are helpful in increasing a property value while other renovations such as adding high maintenance assets such as topiaries and intricate flower beds may turn off potential buyers. Having a trusted realtor assess your property and recommend appropriate improvements will not only attract more offers but increase the market value of your assets as well.